Ayala Malls Love’mall Hearts
A look at a project where Ayala Malls asked us to curate a selection of artists to represent their different malls. We wanted to make sure that each artist could represent the personality of each location faithfully and provide a variety of experiences across the city, or even the provinces. No two hearts were to look alike: contemporary, geometric, floral, street art, graffiti… all styles were to be represented in the same way that all people were to be represented. The challenge? Execute it all simultaneously in a single day!