Nike React Bounce Lounge
In spring 2019, Nike launched its latest line of footwear featuring React foam. As a key technology that revolutionized stability, comfort, and responsiveness, the brand wanted to communicate these elements in a way that aligned with the fun and happy visuals of global campaign.
#HoneycombArts deployed master planner, Kayo Cosio who designed and executed this fully functional collection of outdoor furniture based on the campaign’s video ads on social media and television. The installation was free for the public to rest and play in.